“babel tower" is the co-branded series of Plastic Friends & HUNTSOUL. The name of the series is based on the phenomenon and explanation of the "language chaos" of Bable Tower in the "Bible·Old Testament·Genesis". Thus, in the design of the title, we combined the form and meaning of Babel Tower itself, and processed it into an unreadable and chaotic state, aiming to reflect and ridicule the blindness in consumerism.

HUNTSOUL is an independentent brand by artist LINWENXIN

For packaging, we unmatch the size of the blind box header card and the content, to deliver the conflict between the packaging and the product. We wish to inject new interpretation into the product through these unconventional design behaviors (or design interventions). The design makes the viewers to put aside their previous reading experience to watch, forcing them to re-examine the relationship between illustrations, products and packaging.