Nantou Odyssey

漫游·南头延生

Client
万科 VANKE

Service
视觉识别系统
环境图形

Partner
廖子成

Team
CD:廖子成
D:廖子成/梁智颖/陈仕宏

Through more than 1700 years of administrative, cultural and social changes, Nantou has never stopped evolving in surging waves of time. With accelerated urbanization, its nine-street structure is still visible, but buildings have grown in thick layers, gradually shaping a rare specimen of urban diversity and density. Since 2019, Nantou has welcomed the biggest change since the 1990s fast-building of urban villages: while preserving its texture, scale and historical spaces, the language of contemporary aesthetic, economy and lifestyle is being written into the alleyways.

As the opening exhibition interspersed in the Info Center, Nantou Odyssey aims to outline a perspective for urban roamers. Whatever your relationship with the city, we hope that you may be curious, explorative and reflective in your experience with the 3-km land, examining its incremental steps of renewal, and recognizing a collective identity beyond the tiles.
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Client
万科 VANKE

Service
视觉识别系统
环境图形

Partner
廖子成

Team
CD:廖子成
D:廖子成/梁智颖/陈仕宏

Therefore, we also hope that the design can give the viewer a wandering reading experience. We take "text roaming" as the main concept: text usually refers to a combination of sentences with complete and systematic meaning, and a rigorous grid system behind it. Meanwhile, the grid responds to the special cascading structure of alleys and houses of Nantou in form.
Awards
2023  Hiiibrand Awards 2022 / Finalists / China
2021  Award 360° / Cultural Branding of the Year / China