CAFÉ MALLOS

浪漫、热情、好奇心

Client
植庭饮食
Ting Group

Service
Logo design
Visual Identity
Packaging Design
Art Direction

Partner
Liao Zicheng

Team
CD: Liao Zicheng
D: Liao Zicheng / VE / Wong Kaho / Yang Haosong / Zeng Lixaing
PM: Zeng Xiling
MD: Wong Kaho

CAFÉ MALLOS is an emerging coffee brand inspired by the romantic spirit of Greek mythology, aiming to explore the philosophy of life. The brand name comes from Chrysomallos, the golden-fleeced ram in Greek mythology, a flying, talking creature with a fleece of golden wool. The Golden Fleece, a rare treasure sought by many heroes and kings in ancient Greek mythology, symbolizes not only wealth but also adventure, indomitable will, and the pursuit of ideals and happiness.

We have created a distinctive brand image and visual identity system for CAFÉ MALLOS, conveying a unique personality that blends the spirit of exploration with philosophical depth, while evoking an archeological and epic aura within the contemporary consumer landscape.

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Client
植庭饮食
Ting Group

Service
Logo design
Visual Identity
Packaging Design
Art Direction

Partner
Liao Zicheng

Team
CD: Liao Zicheng
D: Liao Zicheng / VE / Wong Kaho / Yang Haosong / Zeng Lixaing
PM: Zeng Xiling
MD: Wong Kaho

While tracing the story of the Golden Fleece, we discovered an ancient coin featuring its image on an auction website. This inspired us to "revive" the coin in the digital space, using it as the brand mark and spiritual symbol for CAFÉ MALLOS, infusing it with modern characteristics and a new mission.

With the theme of “Romance, Passion, and Curiosity,” we collaborated with CAFÉ MALLOS to create a limited-edition coffee gift box. Drawing from the brand’s spirit of exploration, we used stone elements and the inlaid logo to uniquely represent the three product series—"Classic, Innovation, and Rarity"—showcasing CAFÉ MALLOS's pursuit of transcending the ordinary in coffee.