Client
Little Ondine
Service
Logo design
Graphic design
Visual identity system
Partner
Li Xiang/Xing Chen
Team
CD: Li Xiang/Xing Chen
D: Xing Chen/Guo Qinglu/Bian Shuyao
PM: Wu Linqi
MD: Wang Yinan
Client
Little Ondine
Service
Logo design
Graphic design
Visual identity system
Partner
Li Xiang/Xing Chen
Team
CD: Li Xiang/Xing Chen
D: Xing Chen/Guo Qinglu/Bian Shuyao
PM: Wu Linqi
MD: Wang Yinan
Over the course of ten years, the brand has transitioned from a single product to a comprehensive professional makeup line, pioneering a new realm of personalized colors within the makeup industry.
Throughout this evolution, the brand logo has undergone several transformations, with the distinctive tilted form consistently making its mark, aligning with the brand's dedicated focus on the Gen Z. This characteristic has been retained in the new logo design, employing tilting, displacement, and concealment to convey the concept that trends are not bound by fixed forms, reflecting the diverse lifestyle attitude of the Gen Z.
Furthermore, the brand's iconic symbol has undergone a meticulous upgrade, preserving the brand's classic essence while introducing a new, slightly tilted smiling face representing "L" and "O," for Little Ondine.
Formerly characterized by a minimalist and clean image using black, white, and orange, Little Ondine has introduced a more personalized and fashionable purple to its color palette. The strategic combination of purple with the classic orange in a 7:3 ratio has fashioned a versatile array of makeup colors, leaving a profound impression on the Gen Z.
Anticipating the unveiling of a more vibrant, recognizable, and attention-grabbing brand color palette, Little Ondine seeks to embody a more avant-garde attitude and empower the Gen Z to freely express their emotions, courageously intersecting and colliding with their personality and identity, and embracing a more diverse and authentic self.