JACQUEMUS 圣诞系列

GUIRLANDE Holiday Collection
Client
JACQUEMUS

Service
Creative Planning
Product Design
Packaging Design
Industrial Design

Partner
Li Xiang / Xing Chen / Hu Keren

Team
CD: Li Xiang / Xing Chen
D: Li Xiang / Xing Chen / Dong Shiqi / Fan Xiao / Guo Qinglu / Li Xiaokang / Wang Ke
PM: EIN / Wang Ke
ID: Li Xiang / Xing Chen / Hu Keren / Wu Shuai / Ao Bingyang
JACQUEMUS is a French high fashion brand renowned for its minimalist, stylish, and artistic design aesthetic.

For Christmas 2023, in our role as the brand's creative service provider, we conceived, designed, and produced a diverse range of products beyond ready-to-wear garments for its GUIRLANDE Holiday Collection.

Integrating French humor, signature products, and geometric elements, our creative work brings forth novelty and artistry by transforming everyday items in terms of functionality and materials. - Who unwrapped the tinfoil of the butter? Oh, it’s soap and a soap dish! - Why stack this Jenga blocks so high? Perhaps it's more fun to stack it four times higher.

Embracing unexpected fun and warmth, the holiday season is set to be a delightful experience.

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Client
JACQUEMUS

Service
Creative Planning
Product Design
Packaging Design
Industrial Design

Partner
Li Xiang / Xing Chen / Hu Keren

Team
CD: Li Xiang / Xing Chen
D: Li Xiang / Xing Chen / Dong Shiqi / Fan Xiao / Guo Qinglu / Li Xiaokang / Wang Ke
PM: EIN / Wang Ke
ID: Li Xiang / Xing Chen / Hu Keren / Wu Shuai / Ao Bingyang
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