Grid Coffee plans to open thousands of stores in the future. Our job is to create a new brand identify that could keep pace with the brand's expansion and build brand awareness among the public quickly and effectively. We simplified the original grid elements, breaking them down into their most basic geometric unit. This design, which is both minimalist and decorative, is inspired by the efficiency and precision of modern machine manufacturing. It aims to convey Grid Coffee's commitment to the highest quality coffee.

We expect this new image to be closely associated with the Grid Coffee, setting higher quality standards for every cup of coffee in a rational and professional way. It is our goal to make Grid Coffee the most iconic symbol in the specialty coffee industry