BOTANIC GARDEN

植物:不可思议的智慧

Client
VANKE Group

Service
Logo
Visual Identity System
Motion Design
Signage Design
Exhibition Design

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Ding Fan / Zhang Miao / Dong Haoyue
MD: Zhao Lin

The Botanic Garden, one of the five major projects of the 2019 Beijing International Horticultural Exhibition, is located at the core of the expo area. It is invested, constructed, and operated by Vanke Group, featuring the only exhibition greenhouse in the Exhibition. The conceptual theme of the Botanic Garden is the 'Rising Horizon', with a total of four floors, and the main greenhouse showcasing over 1,000 species and 20,000 rare plants. Centered around the theme ''Plants: Unimaginable Wisdom'', the venue offers visitors another possibility of symbiosis between human civilization and Earth's ecology.

The core visual identity of the Botanic Garden doesn't rely on traditional flower or leaf graphics. Instead, it implies plant symbiosis through the visual relationship of Chinese characters. The stretched Chinese characters on both sides create a unified visual density with other text. Multiple lines of text also suggest the four-floor structure of the Botanic Garden building. Simultaneously, a set of continuously evolving, bold, and minimalist visual graphics will appear in various media, accompanying the Botanic Garden from preparation and opening to closure, sparking curiosity and exploration of ''Plant Wisdom''.
Show more+Show less-

Client
VANKE Group

Service
Logo
Visual Identity System
Motion Design
Signage Design
Exhibition Design

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Ding Fan / Zhang Miao / Dong Haoyue
MD: Zhao Lin

The visual relationship presented by the logo reflects the symbiosis between plants and nature. The stretched structure of the Chinese characters, harmonized with Latin text, creates a balanced visual density. The four lines of text also symbolize the architectural structure of the venue itself, from the ground floor greenhouse to the fourth-floor terrace space.
Inspired by the diverse colors of the natural world, the visual identity of the Botanic Garden incorporates a rich color palette as the visual foundation, connecting and harmonizing with nature.
Awards

2022  HKDA Global Design Awards / Bronze Award / Hong Kong China
2021  GDC Award / Kota Iguchi Jury Award / China
2021  GDC Award / Dynamic Logo / Selected Award / China
2021  GDC Award / Sign System / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China