Our brand identity draws inspiration from these three core elements: toppings, dough, and heat. We want to celebrate how Pizza al Taglio is made: diverse toppings dropped on this rectangular canvas, and under intense heat, freshly delivered to customers. The graphic language evolved based on our brand foundation to achieve a playful & expressive setting that allows for dynamic typographic compositions. These pizza names, like toppings, are randomly dropped into squares, forming consistent yet different graphic icons. The identity reveres its unique Italian roots and the artisanal devotion that goes into each pizza, reflected in the appetizing color palette and custom typefaces that suggest ingredients artfully arranged by the chef. This language also allows them to introduce more street foods into this landscape, which perfectly aligns with their vision for the future.