57 Sheets of Paper

印刷细节的美感

Client
康戴里纸业 Antalis

Service
平面设计
字体设计
包装设计

Partner
李响/邢晨

Team
CD:邢晨/李响
D:邢晨/王逸楠

Inspired by our past printing practice, we applied the enlarged halftone dots into the paper samples and reshaped its structure based on the user experience.

Show more+Show less-

Client
康戴里纸业 Antalis

Service
平面设计
字体设计
包装设计

Partner
李响/邢晨

Team
CD:邢晨/李响
D:邢晨/王逸楠

发现挑战

Paper samples are usually designed in small size. It might be difficult or misleading to imagine how these papers would look and feel in actual use for large printed matters like photo books, packaging and paper bags. In addition, the small stacks of papers often get bound into thick volumes, which is troublesome to flip through and select.

解决方案

To optimize the user experience when designing paper samples for Antalis, we abandoned the traditional binding and categorize these 16-mo paper samples into the folder and packed them in a file box. Each sheet of paper can be taken out separately so the texture, weight, and condition of the finished product can be easier to perceive. At least one same photo are printed on all these different types of papers so users can see the difference between them to make sensible decisions.

This set of paper sample has another name: Plants and Flowers. That is the printed images as you see. We designed 7 landscapes of flowers and plants made of dots and lines, printed in CMYK and 2 spot colors. The colored straps of the file box also bring vitality to the bookshelf like the flowers and plants.

Inspired by Halftone Dots from Printing
We’ve always been obsessed by the halftone dots under magnifiers in our past printing experience. This is produced by the multiply of different colors and angles of the stencils. This inspired us to take angles as the principle of typeface design and color combinations. These printing graphics, halftone dots and lines, are enlarged to compose the picture.
Awards

2022  Founder Award 11 / Jury Award / China
2021  Award 360° / 100 Design of the Year / China
2021 TDC 67, Communication Design Competition / Certificate of Typographic Excellence / USA
2021  HKDA Global Design Awards /  Bronze Award / Hong Kong, China
2021  Hiiibrand Awards 2021 / Merit Award / China
2021  GDC Award 21 / Selected Award / China