Keren Hu is a partner and the industrial design team leader at UDL.

Hu holds a bachelor's and a master's degree in Industrial Design from the Central Academy of Fine Arts and the Royal College of Art. After graduation, Hu joined the Beijing studio of Christian Bjorn Design as a senior industrial designer and led projects for Samsung, ABB, and Haier.

Hu's designs cover a variety of fields, from AI, IoT, and consumer electronics, to culture, fashion, furniture, etc. His works have been exhibited in London, New York, Beijing, Shanghai, Hong Kong, and other places, and have won major international design awards including the Red Dot Design Award Best of the Best, the iF Design Award, Good Design Award the Best 100, and the A’Design Award Gold. In 2021, Hu was nominated by Forbes China as one of the TOP10 most valuable industrial designers.

The UDL industrial design team led by Hu is committed to the exploration and practice of innovative industrial design in the dimensions of product function, usability, interactive experience, materials and production processes, etc. Observing the contemporary lifestyle and evolving technology trends, the team has helped businesses and public sectors to create unique and engaging products and services, providing innovative power for society to cope with systemic challenges and for enterprises to create new values for their customers.