As a digital designer with a non-design background, it is Lili’s curiosity that drives her to explore new fields and face new challenges. Developing a flexible and effective digital strategy has never been more critical for clients from different sectors and cultures in the face of an ever-evolving digital environment. Fortunately, it is this fast-paced, iterative, never-ending learning that motivates her the most. The combination of Lili’s digital expertise and curiosity allows her to address problems posed by clients effectively.